With the holiday season fast approaching, VTech aims to spark creativity and encourage musical expression among children. To mark the release of the VTech Kidi DJ Drums, the company hosted a special Drum Masterclass event, designed to inspire young musicians to explore rhythm and beat-making. Whether beginners or budding drummers looking to improve, participants gained confidence, creativity, and a passion for music. Attendees also got an exclusive look at how the Kidi DJ Drums can transform any child into a budding music producer.
The event featured an exciting performance by celebrity kid drummer, Nandi Bushell, known for her exceptional drumming talent and lively energy. Nandi gave an electrifying performance using both the Kidi DJ Drums and her own drum set, sharing her dynamic style and impressive beats with the audience. Her showcase aimed to ignite the creative energy of the young musicians in attendance.
Participants then had the chance to follow in Nandi’s footsteps, engaging in interactive sessions where they learned new rhythms, techniques, and tricks to practice on their own Kidi DJ Drums. The event also included a Q&A session with Nandi, allowing young drummers to gain insights, tips, and confidence directly from the star. VTech designed the masterclass to be both educational and inspiring, leaving every child excited to explore their musical potential.
“I’m thrilled to be part of this incredible launch with VTech and to help inspire the next generation of young drummers,” Nandi Bushell said. “Music is about creativity, self-expression, and having fun, and I loved showing these young musicians how to start their journey with the Kidi DJ Drums. Working with VTech on this launch has been amazing, and it’s so rewarding to watch these kids discover new rhythms and beats while building their confidence. I hope this experience ignites their passion for music and shows them that with practice and fun, they can become the next big stars.”
Rebecca Lazarus, UK marketing manager for VTech and LeapFrog, commented: “From the early planning stages, we were excited to collaborate with Nandi to bring the Kidi DJ Drums to life. As a key product for us, especially with Christmas approaching, it was important to launch it in a way that captivates our audience. We’re eager to see how this campaign performs as we head toward the holiday season in 2024.”
The VTech Kidi DJ Drums come with innovative features designed to inspire young musicians while helping them develop essential musical skills. The kit includes 120 unique sounds, 30 built-in tracks, and an interactive coach mode that supports musical learning. Additional features such as a microphone, audio port, Bluetooth connectivity, and recording capabilities allow kids to unleash their creativity and produce original music. This comprehensive platform encourages children to explore, create, and refine their musical talents, making the Kidi DJ Drums an ideal tool for budding musicians.
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